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Ford F150 Launch

Ford Motor Company approached our company looking for a creative solution for launching the new Ford F-150 truck in the Seattle market.  We accepted the challenge and decided on Seahawk stadium as the location for such a launch.  The demographics of Seahawk fans proved to meet the demos of potential buyers of this truck.   We orchestrated a moving tailgate party of over 50 trucks.  This was a parade of F-150 tucks that started off on the eastside and with a police escort drove over Lake Washington and through the middle of the Seahawk pre game tailgate party.  The trucks were then positioned in the front row of the main parking lot and just before entering the stadium. Once the trucks were in place several activities in and around the trucks took place for Seahawk fans to participate in.  The client was extremely happy with the attention to detail we provided as well as the overall success and exposure Ford received.