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Red Bull Sky Dive

We pride ourselves on doing what ever it takes to bring excitement and new things to the event each year.  In 2004 we accomplished the planning and execution of something that has never been attempted at the event.  One of our major sponsors, Red Bull, decided late in the game that they wanted to by-pass their booth and sampling options in order to make more of an impact during the event.  Our team worked with Red Bull local and regional mangers, the City of Seattle Risk Manager, the FAA and the Red Bull Airforce to design a skydive jump with a landing in the heart of the event.  The crowds at the Bite during this jump were huge...much bigger then the City Risk Manager ever could have imagined...so much so that he tried to cancel the jump a few hours before the designated jumping time.  In order to save Red Bull's activation of their sponsorship we negotiated with the Risk Manager and several Seattle Center Managers and were able to come to an agreement.  

All approvals had to be made between police, on-site staff and the Risk Manager before the divers could jump. At the time of the jump we estimate that we had over 150,000 people on the grounds...it was a sea of people but the Red Bull Airforce jumpers are the best in the world.  After the main act was done on the music stage we used our emcee's to notify the crowds about what was going to take place...the excitement amongst attendees was thru the roof.

We coordinated over forty staff members and volunteers to start in the center of the grass in front of the main music stage and to walk out forming a huge circle of caution tape.  The plane dropped the divers one by one and the crowds cheered.  Dropping at 150 miles per hour with smoke trailing from his feet the 1st diver pulled his shoot at less then 1,000 feet and landed perfectly to the sounds of a crowd at a rock concert.  The next diver swooped over all 75 acres of the grounds, kicked the water that was spouting high from the large fountain as he swept over the crowd and made another perfect landing.  The third diver showed up out of nowhere and also nailed the landing.  This was a good example of the pride we take in helping sponsors activate their sponsorships as well as our commitment to bring exciting new attractions and experiences to the event.